Creating a PSA For Dental Hygiene

Posted by on Jun 13, 2017 in Business |


Videos can be used to release public service announcement regarding your dental practices. It is the fastest and the most engaging online medium. It easily catches attention and makes disseminating information faster and easy to recall. It also builds trust and emotional connection to the viewers.

In a recent survey, it showed that 71% of consumers were looking for health information online. A huge portion of these consumers are looking for dental videos, from the dentist’s profile to live dental procedures.

If you will look at videos in YouTube about dental procedures, you will be amazed by the number of viewers.  A video about salivary stone removal, for instance, hits 2 million views.

Viewers are interested to know how a dental procedure is being done before they try it for themselves. They also want to know what to expect after the procedure. That’s why creating a video showing the procedure and its effect to their oral health is very effective.

Here are simple ways on what kind of video you can make for your dental practice:

Introductory Videos: These are simple to make yet the effect is powerful to promote your practice. It lets the prospects know who you are and what you do, as well as introducing your staff and the facilities. This kind of video targets the emotions of the viewers and makes them trust the service that you provide.

Practice introduction lets a viewer understand how a procedure is being done before going to your office. Practice introduction video should be friendly and should not include gruesome images that scare off people.

On the other hand, you can also make a video introducing yourself. A dentist introduction is a great way to make the patients feel comfortable under your care. A well-produced dentist introduction includes your competencies and your affiliations to well-respected medical groups.

Before and after treatment videos. People are curious how their smile will look like after the procedure. People tend to believe after seeing a proof of the result. This video needs you to highlight the appearance before the treatment and how it looks like after while explaining how the procedure helps in making the difference.

Patient testimonials. A positive testimonial from your satisfied patients will help lessen the fears of people afraid of the dentist. Select your patients to make testimonial based on demographics and conditions treated. Ask them about their experiences on the procedure, the dentist, the staff, and the results.